News

Grey Blending Masterclass with GLOSS: Formulas, Techniques and Client Conversations

The conversation around grey has fundamentally changed. A growing number of clients want to blend their grey, not cover it — a natural, low-maintenance result that softens contrast while letting so...

Infiniti Permanent DAT2™ Technology: Why Lower Developer Strengths Deliver Better Results

Most colourists were taught: higher lift requires higher developer. While broadly true, it overlooks a critical variable — the technology inside the colour itself. Affinage Infiniti Permanent, mad...

Five Ways to Increase Retail Revenue Without Feeling Salesy

The average Australian salon generates less than 15% of revenue from product sales, despite every client needing products at home. The gap isn’t demand — it’s approach. Here are five strategies tha...

Kakadu Plum and Luminescine: The Natural Science Behind Affinage Products

Your clients are asking smarter questions about ingredients. Being able to answer confidently drives retail sales and builds loyalty. Here’s the science behind two of Affinage’s signature ingredie...

Affinage Gloss Liquid Demi: The Glossing Service Your Salon Needs

If you’re not offering a standalone glossing service, you’re leaving money on the table. Demi-permanent gloss treatments are the fastest-growing colour service in the industry — and Affinage Gloss...