trusted colour house
100+ million colour services, 35+ years
Make the Switch Effortlessly
Easy Conversion Charts and Technical Educators by your side
one bottle, 6+ services
Shop Gloss
Maximum Colour, Minimal Compromise
Ultimate colour deposit and intensity with zero lift and zero base break. A gentle formula that fades gracefully over 12+ cleanses — no demarcation lines, no compromise on hair integrity.
Economical. Efficient. Effortless.
A little goes a long way — 100ml bottle, 1:2 mix ratio, maximum yield per application. No separate activator, use INFINITI developer. More colour, less waste, and better margins for your salon.
Endless Creative Possibilities
From precise root techniques and seamless grey blending to lived-in colour, gloss, toning, and colour balancing — one versatile system for every creative vision. Vegan, cruelty-free, and packaged in eco-friendly recyclable materials.
affinage education
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Affinage x Ambassadors
Connect with our Ambassadors at exclusive masterclasses and events. Watch them create with Affinage Professional products and discover techniques you can bring to your salon.
professional results. client loyalty.
High-performance products engineered for results your clients won't stop talking about — and won't stop coming back for.
From the Back Bar
Grey Blending Masterclass with GLOSS: Formulas, Techniques and Client Conversations
The conversation around grey has fundamentally changed. A growing number of clients want to blend their grey, not cover it — a natural, low-maintenance result that softens contrast while letting so...
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Infiniti Permanent DAT2™ Technology: Why Lower Developer Strengths Deliver Better Results
Most colourists were taught: higher lift requires higher developer. While broadly true, it overlooks a critical variable — the technology inside the colour itself. Affinage Infiniti Permanent, mad...
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Five Ways to Increase Retail Revenue Without Feeling Salesy
The average Australian salon generates less than 15% of revenue from product sales, despite every client needing products at home. The gap isn’t demand — it’s approach. Here are five strategies tha...
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