30+ years
100+ million colour services
MASTER THE ART OF BLONDING
LIQUID DEMI MASTERCLASS WITH AF. AMBASSADOR OLIVIA FELTELL
MASTER DEMI-PERMANENT COLOUR
MASTER THE ART OF TONING
ELEVATE YOUR RESULTS
MASTER THE ART OF BLONDING
BOOST YOUR CONFIDENCE & SKILLS
ELEVATE YOUR RESULTS
AF. Gloss Liquid Demi

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From the Back Bar

Grey Blending Masterclass with GLOSS: Formulas, Techniques and Client Conversations
The conversation around grey has fundamentally changed. A growing number of clients want to blend their grey, not cover it — a natural, low-maintenance result that softens contrast while letting so...
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Infiniti Permanent DAT2™ Technology: Why Lower Developer Strengths Deliver Better Results
Most colourists were taught: higher lift requires higher developer. While broadly true, it overlooks a critical variable — the technology inside the colour itself. Affinage Infiniti Permanent, mad...
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Five Ways to Increase Retail Revenue Without Feeling Salesy
The average Australian salon generates less than 15% of revenue from product sales, despite every client needing products at home. The gap isn’t demand — it’s approach. Here are five strategies tha...
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Cleanse & Care Range
Professional-grade cleanse and condition —
designed to protect colour, restore balance, and elevate every finish.

































