100+ million colour services, 35+ years
Our StoryMake the Switch Effortlessly
Easy Conversion Charts and Technical Educators by your side
one bottle, 6+ services

Maximum Colour, Minimal Compromise
Ultimate colour deposit and intensity with zero lift and zero base break. A gentle formula that fades gracefully over 12+ cleanses — no demarcation lines, no compromise on hair integrity.

Economical. Efficient. Effortless.
A little goes a long way — 100ml bottle, 1:2 mix ratio, maximum yield per application. No separate activator, use INFINITI developer. More colour, less waste, and better margins for your salon.

Endless Creative Possibilities
From precise root techniques and seamless grey blending to lived-in colour, gloss, toning, and colour balancing — one versatile system for every creative vision. Vegan, cruelty-free, and packaged in eco-friendly recyclable materials.


Collab.
Affinage x Ambassadors
Connect with our Ambassadors at exclusive masterclasses and events. Watch them create with Affinage Professional products and discover techniques you can bring to your salon.

IMPRESSIVE RESULTS. LOYAL CUSTOMERS.
High-performance products giving you results that your clients won't stop talking about and won't stop coming back for.
From the Back Bar

Grey Blending Masterclass with GLOSS: Formulas, Techniques and Client Conversations
The conversation around grey has fundamentally changed. A growing number of clients want to blend their grey, not cover it — a natural, low-maintenance result that softens contrast while letting so...
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Infiniti Permanent DAT2™ Technology: Why Lower Developer Strengths Deliver Better Results
Most colourists were taught: higher lift requires higher developer. While broadly true, it overlooks a critical variable — the technology inside the colour itself. Affinage Infiniti Permanent, mad...
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