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Grey Blending Masterclass with GLOSS: Formulas, Techniques and Client Conversations
The conversation around grey has fundamentally changed. A growing number of clients want to blend their grey, not cover it — a natural, low-maintenance result that softens contrast while letting so...
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Infiniti Permanent DAT2™ Technology: Why Lower Developer Strengths Deliver Better Results
Most colourists were taught: higher lift requires higher developer. While broadly true, it overlooks a critical variable — the technology inside the colour itself. Affinage Infiniti Permanent, mad...
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Five Ways to Increase Retail Revenue Without Feeling Salesy
The average Australian salon generates less than 15% of revenue from product sales, despite every client needing products at home. The gap isn’t demand — it’s approach. Here are five strategies tha...
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