AF. Pro Purifying Shampoo 1L
Professional-strength purifying shampoo designed for salon use. Deep cleanses to remove oil and product residue while preserving hair integrity and scalp health. Sulfate-free formula with Kangaroo Paw, Mint Leaf Oil, Kakadu Plum, and UV protection supports colour longevity and client satisfaction. Australian-made and vegan. Ideal for recommending to clients between services or retailing in-salon.
About the Range
The Affinage Cleanse & Care Collection is designed for hair stylists & desired by clients. Each formulation is made in Australia & helps restore optimum hair condition for extended colour radiance and effortless styling. Suitable for use with all Affinage Professional Colour and Styling Collections.
Sulfate (SLS) Free | Paraben Free | Vegan | Cruelty Free | Colour Safe | Australian Made
Endorsed by PETA as part of the Beauty Without Bunnies program. No animal by-products, no nasties. Includes Australian botanicals.
hero ingredient - Kakadu Plum
Kakadu Plum is the signature ingredient in every Cleanse & Care product. Native to Australia and the world's richest natural source of Vitamin C, it is packed with antioxidants that protect hair against oxidative stress caused by free radicals — keeping hair stronger, healthier and more radiant for longer.
How to Use
Shampoo
- Apply on wet hair and distribute evenly on scalp. Lather and massage for 1-2 minutes.
- Rinse and repeat if desired / needed.
Conditioner
- Apply on clean damp hair lengths and ends.
- Leave for 2-3 minutes, or longer if desired.
- Rinse thoroughly.
Treatment / Mask
- Apply on clean damp hair lengths and ends.
- Leave for 5 minutes, or longer if desired.
- Rinse thoroughly.
Leave-in
- Apply on clean damp hair lengths and ends.
- Do not rinse out.
Choose options
UV Protection
Australian Made & Owned
kakadu plum
Nature's Powerhouse
Kakadu Plum delivers antioxidant Vitamin C protection, Waratah Leaf provides conditioning and anti-ageing benefits, Wattle Seed soothes and balances, while Marula Oil and Camellia Seed Oil nourish and strengthen from within.
Colour-safe cleansing and care that maintains tone, vibrancy and integrity between salon visits.
repair + miracle formulations
miraculous repair
Infused with Kera-Diamonds and Bond Repairing Therapy, our Repair and Miracle formulations work to restore strength and resilience to damaged hair. Targeting broken bonds while smoothing the cuticle, these products deliver visibly healthier hair.
Experience professional-grade repair that transforms fragile strands into silky, manageable hair with lasting shine and protection.