Grey hair isn’t as ‘taboo’ as it once was, with more and more people embracing their grey; so much so it is now considered on Silver Vixen trend.

Typically, grey hair is coarse and wiry which can be difficult to cover, so if you want to cover it that’s great but you also want to soften the hair too. Therefore, we need to be proficient and confident in our Infiniti Permanent & Satin product knowledge and its best practices to gain the best coverage. 


What is grey hair?

Hair colour is the pigmentation of hair follicles due to two types of melanin (a broad term for a group of natural pigments found in most organisms); eumelanin and pheomelanin. Generally, if more eumelanin is present, the colour of the hair is darker; if less eumelanin is present, the hair is lighter. Levels of melanin can vary over time causing a person's hair colour to change, and it is possible to have hair follicles of more than one colour on the same person with grey or white hair associated with age.

One of our top educators has a #hairhack for key hair analysis;

Take a photo of your clients hair with the removal base level swatch from the Affinage Professional deluxe colour chart. Next turn that photo into black and white to really gain an idea of your clients natural base level and existing colour. This is going to help you choose the correct shade.


Our National Education Manager, Sarah Pleskot says we normally suggest 3% Infiniti Developer for grey coverage if hair is fine to medium. However, if a client has coarse, stubborn hair, she suggests mixing with 6% Infiniti Developer; mix 1:1 (Equal parts colour and developer) and process for 40 minutes for increased colour penetrated.

Andrew Cruickshank, Technical Educator based in Victoria recommends to choose the double naturals and add a small quantity of base to gain maximum colour and coverage. You can choose either 1:1.5 or 1:1 mixing ratio with 3% for grey coverage. Andrew says ‘I prefer 1:1 with 3% to achieve more solid coverage with less warmth’.


Option 1 Extend processing time by a further 5 – 10 minutes no heat
Option 2 Resistant mix 1 + 1, reduced developer (reduced reflect result)
Option 3 Pre-pigmentation 1 + 1 with Infiniti 1 depth lighter than target colour and water NOTE:  When colouring a high percentage of grey with a cool reflect colour,i.e.  .1, .2, .11, .21 & .221 etc, ensure the addition of 25% - 50% Natural or Extra Natural is used in the mix to avoid over tone and guarantee coverage.

Root Colour (Grey Coverage)
15g Infiniti Permanent 7.0 + 15g 7.021 + 30g 3% Infiniti Developer


Hair by Nick; Denmark WA


Going grey naturally is not something to be ashamed about, it’s a natural part of the ageing process. Some people begin to go grey in their early twenties and while some may turn to hair colour to cover up their silver lining, others are embracing it and rock greys with pride.

We get asked many questions about grey coverage on our Facebook Support Group page. We’d like to share a few examples from the page with the recipes. A standout collection feature for embracing grey hair is our Infiniti Permanent .117 Gothic series.

Seanne Poulton
Client was 100% natural white
Infiniti Permanent 9.117 + dash 6.117 + 1.5% Infiniti Developer

Deanne Brandon
Black: Infiniti Permanent 1.0 + 1.5% Infiniti Developer
Grey/Silver: Arctic Blonding Crème + 4.5% Arctic Developer; 55 mins
Pretoned: .22 Lavender toner + 1.5% Infiniti Developer; 15 mins
Washed & Dried then applied ¾ Infiniti Permanent 9.117 + inch .1 Ash Intensive + 1.5% Infiniti Developer; 30 mins


Nyomi Reade
Arctic Blonding Crème + 4.5% Arctic Developer
Infiniti Permanent 9.117 + 1.5% Infiniti Developer; 20 mins

Alison Martin
Arctic Blonding Crème + 4.5% Arctic Developer
Toned using Infiniti Permanent 10.11 Ice toner + .22 Lavender toner + 1.5% Infiniti Developer