Product Launches & Candid Conversations at the Affinage Professional Distributor Conference

Hosted at the Brisbane Powerhouse Rooftop Terrace with panoramic river views, the conference agenda was filled with engaging and productive sessions. With the focus of the event firmly on the future, attendees had a front row seat to Affinage Professional’s latest product launches and topical discussions on product development, education, marketing and business development.

The first product reveal was the tenth addition to Affinage Professional’s styling collection, Volume Powder. Its puff release system distributes a controlled amount of fine powder into the hair, boosting volume at the roots and absorbing excess hair oil without overloading the scalp or leaving a residue.

The second launch featured two new Affinage Professional Infiniti Permanent colours: 8.021 and 9.021. As an extension of the company’s popular Velvet series, these are ideal for lowlights, toning, grey coverage, colour melt and root stretch over pre lightened hair. Available in October, their built-in filler also allows darker colouring of blonde hair without any unwanted warmth or ashen tones.

Affinage Professional’s Global Creative Artistic Director Truc Le followed with an informative and entertaining showcase of six couture looks highlighting current styling trends and techniques. For the final session, attendees had the opportunity to voice their questions and ideas during a candid Open Forum panel with the leadership team.
“We’ve received fantastic feedback from our guests about the insight they gained, the personal connections they made and the exciting direction of our company,” said Marketing Manager, Mandy Jolly. “We thank each of our distributor partners, ambassadors and special guests for attending and look forward to the next Affinage Professional conference.”